Workshop Series: Defining the ideal customer using “primers”
Published in
3 min readNov 11, 2021
This is something I’ve used a few times and run workshops on and is fairly straight forward, but effective. Especially with sales and marketing organizations it can help them frame up who the ideal customer might look like, and if they are a good “fit” for your services.
I ran this for the first time at Equinox with a cross functional team including Product…