Understanding the world in which you operate with The Four Truths
Published in
4 min readMay 20, 2022
I’ve talked a bit about roadmapping techniques and tools in past articles, but when it comes to annual strategic planning I get the questions sometimes of “where do I start?”
Companies change, customers change, industries change, trends and culture change. And all of this affects the what and the why. What was true a year ago might not be true today.