In my last template series (https://medium.com/the-creative-strategist/template-series-3-visualize-describe-d93c0a960d0c), I wrote about a visualize / describe exercise using a concept called ETA.
This week I thought I would use that same concept to start to break it down and begin to articulate a jobs based journey to show you how to go from concept to service.
Why a Jobs Journey?
- It informs a better “moments that matter” journey.
- It helps in breaking a concept into a real service.
- It can begin to inform further customer research.
The ETA Journey
Ok, so let’s use our ETA concept from the last series as a jumping off point. As a reminder, here is the ETA concept:
Mapping Out the Key Moments
We will use the situation to create the key moments of the journey. Here is a jobs story as a refresher:
When I’m_______(situation)______ asks: where am I & who am I?
