Published in The Creative Strategist·Jan 5Member-onlyMiro Template Series: Strategic Roadmapping & Planning using Now > Next > LaterThis is an article I have meant to write for a while and ties together a few concepts into one single approach to strategic roadmapping & planning. I tend to use Miro a lot for this type of work so along with this article I also have a board with…Roadmapping7 min readRoadmapping7 min read
Oct 6, 2022Member-onlyThe death of authenticity as a strategyI’ve been thinking a lot about personal identity, because I’ve been dealing with brands in spaces in which identity and authenticity are a thing. Especially when it comes to “lifestyle” brands (also becoming meaningless). And the hyper-virtuality of the self. I personally think we live in a world where we…Culture2 min readCulture2 min read
Published in The Creative Strategist·Sep 21, 2022Member-onlyThe CX Notebook Part 1: What Makes a Good Vision?The past few years I’ve worked on and consulted with a huge variety of clients on a wide variety of initiatives. Being a Strategist (product, CX, business etc) in today’s world means I have to be able to solve all kinds of problems. Problems like: How a headphone audio company…Customer Experience4 min readCustomer Experience4 min read
Jul 15, 2022Member-onlyWhat are you proud of?I have been thinking a lot about time lately. How I spend my time, what I have to show for it and whether I or others are using it wisely. I think it’s important to take stock every once in a while but to also have a way to ask…Life2 min readLife2 min read
Published in The Creative Strategist·May 20, 2022Member-onlyTemplate Series 5: Understanding the world in which you operate with The Four TruthsI’ve talked a bit about roadmapping techniques and tools in past articles, but when it comes to annual strategic planning I get the questions sometimes of “where do I start?” Companies change, customers change, industries change, trends and culture change. And all of this affects the what and the why…Roadmapping4 min readRoadmapping4 min read
Published in The Creative Strategist·Mar 21, 2022Member-onlyTemplate Series 4: Creating a Better Happy Path with Jobs JourneysIn my last template series (https://medium.com/the-creative-strategist/template-series-3-visualize-describe-d93c0a960d0c), I wrote about a visualize / describe exercise using a concept called ETA. This week I thought I would use that same concept to start to break it down and begin to articulate a jobs based journey to show you how to go from…Customer Experience3 min readCustomer Experience3 min read
Published in The Creative Strategist·Mar 1, 2022Member-onlyLoyalty is dead. Long live Devotion.Part of the challenge loyalty was meant to address is engagement and affinity. The idea was to create marketing schemes so that when it came time to purchase, people would prefer to purchase with a particular brand (yes over simplified but you get the point). However, in a product world…Strategic Thinking2 min readStrategic Thinking2 min read
Published in The Creative Strategist·Feb 25, 2022Member-onlyTemplate Series 3: Visualize / DescribeThe last two series I focused on how to frame problems and articulate value propositions. For this one I thought I’d focus on an exercise that I use to begin to tie a value prop for a product to concepts that help to visualize that value prop. What it is: The exercise is…Product Design3 min readProduct Design3 min read
Jan 13, 2022“Three ”: A more focused rule of three ToDo methodOne of the things I’ve noticed about ToDo lists is that, well, it’s too easy to make endless lists, often without any sense of priority or method. As a fun mental exercise I started to think recently about a better, more streamlined way to understand what and how you focus…Productivity3 min readProductivity3 min read
Published in The Creative Strategist·Jan 4, 2022Member-onlyTemplates Series 2: Customer Challenge & Hypothesis StatementsFor the next template series, I’m going to go through ways to articulate and frame problems. Problem framing is an important skillset but I find doesn’t really happen as much as you would think — especially in a more formal way. Over the past several years I started to think…Productstrategy 1016 min readProductstrategy 1016 min read
